ThauMagic™ Thaumatin (Thaumatococcus danielli Bennett) is a natural plant-based, high potency sweetener sourced from the Katemfe Fruit. Considered as the sweetest natural substance known to man and referred to as the "6th Taste Ignitor", it delivers an increase in full bodied sweetness, a clean quick onset and creamy mouthfeel, masks off notes, with no lingering aftertaste. Successfully used in Lo & No calorie carbonated beverages within the marketplace to replace sugar. ThauMagic™ Thaumatin performs particularly well in dairy products, and is effective at 1ppm due to Lipid and Thaumatin receptors being located in the same areas of the tongue, driving palatability.